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Case Study: Elizabeth Stiles

Case Study: Elizabeth Stiles

Earlier this year I had the opportunity to work with Elizabeth Stiles, a leading Fashion Brand Consultant. Elizabeth wanted to revamp her existing branding, to create a new look that reflected her personality, whilst also considering her audience and how they engage with her online.

Elizabeth’s bespoke Brand Design and Development Package included:

⚡️ Idea Generation⁣
⚡️ Colour Palette⁣
⚡️ Typography⁣
⚡️ Logo Design⁣
⚡️ Assets & Icons⁣
⚡️ Branded Social Setup⁣
⚡️ Social Media Templates⁣
⚡️ Presentation Templates⁣
⚡️ Podcast Artwork⁣
⚡️ Brand Guidelines

💬 “Georgia is so talented! I wanted to work with her after I saw some of her work on social media – I loved the vibe and her playful use of colour! I was always sceptical to spend money on branding but now my website and social channels feel really consistent.”⁣

Scroll through the slides below to see the final outcome!

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Case Study: Vegan Goodies

Vegan Goodies Case Study

Case Study: Vegan Goodies

Vegan Goodies is a bakery start-up business based in Birmingham. Offering Brownies, Cookies and other sweet treats, they specialise in creating all recipes with only vegan ingredients.

Jade came to me looking for modern branding that would help her new business stand out from competitors. Together we developed a colour palette, logo and a sub-mark, alongside graphics for social media.

“Georgia really helped me with starting my own branding for the business; something I had absolutely no clue about. I am so so so happy and pleased with the work she has done and cannot thank her enough for the hard work she has put into this.”

View the project below:

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The Storyscaping Methodology

1706 Digital Consultancy: The Storyscaping Methodology blog post

The Storyscaping Methodology

Storyscaping is a marketing methodology created by Gaston Legorburu and Darren McColl. They propose the idea that businesses need to move away from just creating adverts to sell products and start using the power of stories.⁣

The methodology is about telling a story and creating an emotional experience that inspires consumers to interact with all elements of your business and connect them with your brand.⁣

Applying the Storyscaping methodology to your marketing could help you engage existing consumers and gain new ones⁣, create an experience space that excites your audience⁣ and further understand your audiences values and needs, to connect them with your own⁣

1️⃣ Start by thinking about your brand strategy, this will aid you in discovering your purpose. ⁣

2️⃣ Secondly, think about your product positioning, are you marketing your product to the correct audience?⁣

3️⃣ Thirdly, dig deeper into your consumer insights and find their needs and desires, what are they looking for that your brand can provide?⁣

4️⃣ Finally, map out your consumer journey. Think about the experience your brand is currently creating for your consumer and how this could improve.⁣

Collect all of your findings and put them into action! This process should help you connect your consumer and your brand through shared values and shared experiences.⁣

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What is your Unique Selling Point (USP)?

Unique Selling Point (USP)

What is your Unique Selling Point (USP)?

A Unique Selling Point or Unique Selling Proposition (USP), is the heart of what makes your business stand out over your competitors. Now is a great time to delve deeper into your business strategy, and have a think about your USP.⁣

Consider the following questions:⁣

💙 Who is your business for?⁣

💙 What drives you to offer the products/services you do?⁣

💙 How do you want to make a unique impact?

💙 What makes you different from your competitors? ⁣

Finding your unique selling point will help you to define your company’s mission and vision.⁣

Communicating your USP within online marketing is really important. Being clear about your USP helps consumers to differentiate between the variety of options available to them in the market, helping them to make the right decision with what to spend their money on.⁣

For some businesses, identifying a USP will be easier than others.⁣ If you’re struggling to think of your USP, drop us a message on our Instagram and we will be sure to help.

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Case Study: VEXXAS

Client Case Study - Vexxas Streetwear

Case Study: VEXXAS

VEXXAS is a Unisex Streetwear Brand who specialise in creating clothes which are gender neutral. In May 2020, VEXXAS owner, Amelia, contacted me to discuss getting her social media content looking more consistent and professional.

To start this project, we jumped on a call to discuss Amelia’s vision, what she wanted her social profile to look like as well as building a content strategy. From here, we collated a series of brand guidelines which we could follow. This included a colour palette, typography options and an official logo with variations.

We then worked together to create a collection of designs that Amelia could use across instagram stories and highlight covers.

“I’ve absolutely loved working with Georgia! She’s so creative and easy to get along with. I had no idea how to make my Instagram stories look professional for my fashion brand and Georgia made them look amazing. She’s exactly what you need from a digital expert. Thank you so much Georgia, I can’t wait to work with you again!”

Below are examples of the work we created:

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Customer Journeys

Tip Post: Customer Journeys

Customer Journeys

A customer journey map is a visual representation for every stage of interaction between your business and your customer. It highlights how your customers progress from first coming into contact with your business, all the way to when they make a purchase and share their loyalty through repeat custom and recommendations.

Customer journey mapping can help you step into your customers shoes, understand their thought process and reflect on their experience with your brand throughout the whole process.

Of course, every customer is different and can come into contact with your business in many different ways and at many different starting points. By establishing a customer journey, you may identify regular patterns which will help you to make relevant changes to your business strategy or marketing efforts. 

Creating a customer journey may seem like an impossible task and you may be thinking how can I possibly know the journey of each and every customer? However, following the 5 steps below may help you get started:

🔹Research and analyse existing data

The most important part of creating a customer journey map is to look at the process from the customer’s perspective, you can do this by digging deeper into your data. Using your different channel analytics, you can find exactly where your customers are coming from, how they engage with you, and potentially their next steps.

Social media can be useful for gauging how potential customers are engaging with your brand. Think about how the majority of people discover your content, whether they are regularly interacting with your posts or even directly communicating with you through messages.

In addition, website data can be the most effective tool for mapping out a customer journey. Although it seems daunting, setup Google Analytics and consider reviewing data that looks at your websites traffic sources, behaviour flow and conversion goals.

🔹Understand your audience

Before you create your customer journey, you have to get to know your customers. This doesn’t mean directly identifying them with specific demographics, this means trying to understand their thought process and behaviours. 

If you need help creating customer personas, find my ‘Marketing Personas’ instagram post.

🔹Define the steps of Awareness, Consideration and Conversion

Not every business’s customer journey will look identical. It’s important to break down your customer journey map into defined stages so you can get a bird’s eye view of what’s going on. You can technically break it down into three simple stages: Awareness, Consideration and Conversion.

🔹Identify customer touch points

Once you’ve defined the stages that make up your customer journey, you need to consider what your customers are thinking, feeling and behaving at each step. 

First, find out where your customers are interacting with your business. This is referred to as ‘touch points’. For example, a customer may view a post on your social media, and then click the link in your bio to a landing page. Your social media and landing page are both touch points.

🔹Identify any pain points or barriers

All businesses want a customer to have the best experience as possible. Once you’ve discovered your touch points, it helps you to obtain insights into common customer pain points, where you can identify obstacles that appear in the customer’s journey. For example, are people finding it hard to submit enquires on your website?

No customer journey is perfect, but that doesn’t mean you should forget about improving the UX. It’s best to be proactive about discovering the weak points in your customer journey, so you can modify them as soon as possible.

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Case Study: Vix Meldrew

Vix Meldrew - Personal Branding

Case Study: Vix Meldrew

Vix is a UK Blogger and Community Creator. She is also the amazing boss behind the Grow & Glow community! Following our previous project of rebranding the Grow & Glow platform, Vix asked me to give her personal brand a refresh.

After an initial consultation, we established inspiration for both design and colour with a set of mood boards, before deciding on a colour palette and typeface.

I then pitched a variety of logo and submark concepts to Vix before selecting her favourite. To compliment her new branding, we also created a distinctive pattern that could be used across all of Vix’s channels. To round off the project, I created a set of templates to use on Pinterest.

“After completing my first branding project for my company Grow & Glow, I knew I’d need Georgia to help give my personal brand a revamp too. Just as before, she totally got my vision, communicated her ideas and drafts clearly, took on feedback and worked promptly. Can’t recommend enough!”

You can see Vix’s new branding in action on her website and Instagram page.

Have a scroll below to view the final outcome 👇

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Case Study: Clive – Kitchen Facelift Company

Clive - Kitchen Facelift Company

Case Study: Clive - Kitchen Facelift Company

Clive runs a home improvement business based in Bridgnorth and surrounding areas that aims to offer a variety of Kitchen Facelifts for a fraction of the cost.

In order to reach new customers, Clive wanted to improve his online presence with a new website and social media channels.

We created a functional website that offers a fresh perspective on his brand. Helping current and future customers access further information on the services that he offers, as well as simplifying the enquiry process.

“Georgia helped me with my website and social media sites to which I am delighted”

View the full website: https://kitchen-facelift.co.uk/

If you’re looking to take your business online, our Website Design and Development package may be the right step. To find out more, click here.

Case Study: Kitchen Facelift Company
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User Experience

User Experience

User Experience (UX) is “The overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.”⁣

UX is a key element of website design. Have you ever gone to use a website, got frustrated and gave up? ⁣Without considering your websites user experience, you may be hindering sales or conversions online. This could also impact your brands online reputation.⁣

Although UX can get quite confusing, there are 3 simple components to remember: ⁣

👀 LOOK⁣
Does your website look credible and trustworthy? Is your websites design on brand and nice to look at?⁣

❤️ FEEL⁣
Is your website a joy to use? Is your content providing value to the user? Have a think about people’s initial reaction when they start using your website.⁣

📱 USE⁣
Does your website actually work? Can users navigate the site with ease? Most importantly, has your website been optimised for all devices?⁣

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The RACE Funnel

The RACE Funnel

RACE is a practical framework that can be used to help you plan, manage and measure your inbound marketing.⁣ Fuelled by content, the four steps guides you through the customer journey:⁣

🔷 REACH⁣

This is your opportunity to introduce your brand and connect with your audience through the use of relevant and purposeful content. Your content will be discovered and explored on a variety of channels including search engines and social media.⁣

🔷 ACT⁣

Interaction. If your content meets the needs and desires of its audience, you want them to act and take the next step. This typically will be directing them to your content hub. This could be your website, blog or community page. Here you want draw in your audience and guide them to making a decision. ⁣

🔷 CONVERT⁣

Once the decision has been made, the purchase process will begin before turning into a conversion. Here you want to bring in various tactics to capitalise on marketing. This could include re-marketing, Email Automation or excellent customer service. ⁣

🔷 ENGAGE⁣

The final stage is to encourage your customer to be an advocate for your brand. Make them proud to be associated with you so they share their positive experience with others both online and offline. You want to build loyalty that will lead to repeat purchases and long-term engagement to boost your customer life-time value.