Posted on Leave a comment

Case Study: Nicole Ocran

Case Study: Nicole Ocran

Nicole is a fashion blogger, who gives her online audience size 16 spirit-lifting style with a smile. With this project, Nicole wanted a smooth transition from her previous brand ‘The Noteworthy’, into her new personal brand identity.

After an initial consultation, we began to delve deeper into Nicole’s brand strategy which identified her goals and objectives, her key audience and niche market as well as her brand messaging and personality. When then continued to establish inspiration for both design and colour with a set of mood boards.

Following the first stage of our project, we generated a colour palette that highlighted Nicole’s desire to remain bold, playful and posit

Nicole’s Brand Design and Development Package included:

⚡️ Brand Strategy & Development⁣
⚡️ Research & Moodboards
⚡️ Colour Palette⁣
⚡️ Typography⁣
⚡️ Logo Design⁣
⚡️ Submark Design⁣

Scroll through the slides below to see the final outcome!

Posted on Leave a comment

Case Study: Elizabeth Stiles

Case Study: Elizabeth Stiles

Earlier this year I had the opportunity to work with Elizabeth Stiles, a leading Fashion Brand Consultant. Elizabeth wanted to revamp her existing branding, to create a new look that reflected her personality, whilst also considering her audience and how they engage with her online.

Elizabeth’s bespoke Brand Design and Development Package included:

⚡️ Idea Generation⁣
⚡️ Colour Palette⁣
⚡️ Typography⁣
⚡️ Logo Design⁣
⚡️ Assets & Icons⁣
⚡️ Branded Social Setup⁣
⚡️ Social Media Templates⁣
⚡️ Presentation Templates⁣
⚡️ Podcast Artwork⁣
⚡️ Brand Guidelines

💬 “Georgia is so talented! I wanted to work with her after I saw some of her work on social media – I loved the vibe and her playful use of colour! I was always sceptical to spend money on branding but now my website and social channels feel really consistent.”⁣

Scroll through the slides below to see the final outcome!

Posted on Leave a comment

User Experience

User Experience

User Experience (UX) is “The overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.”⁣

UX is a key element of website design. Have you ever gone to use a website, got frustrated and gave up? ⁣Without considering your websites user experience, you may be hindering sales or conversions online. This could also impact your brands online reputation.⁣

Although UX can get quite confusing, there are 3 simple components to remember: ⁣

👀 LOOK⁣
Does your website look credible and trustworthy? Is your websites design on brand and nice to look at?⁣

❤️ FEEL⁣
Is your website a joy to use? Is your content providing value to the user? Have a think about people’s initial reaction when they start using your website.⁣

📱 USE⁣
Does your website actually work? Can users navigate the site with ease? Most importantly, has your website been optimised for all devices?⁣

Posted on Leave a comment

The RACE Funnel

The RACE Funnel

RACE is a practical framework that can be used to help you plan, manage and measure your inbound marketing.⁣ Fuelled by content, the four steps guides you through the customer journey:⁣

🔷 REACH⁣

This is your opportunity to introduce your brand and connect with your audience through the use of relevant and purposeful content. Your content will be discovered and explored on a variety of channels including search engines and social media.⁣

🔷 ACT⁣

Interaction. If your content meets the needs and desires of its audience, you want them to act and take the next step. This typically will be directing them to your content hub. This could be your website, blog or community page. Here you want draw in your audience and guide them to making a decision. ⁣

🔷 CONVERT⁣

Once the decision has been made, the purchase process will begin before turning into a conversion. Here you want to bring in various tactics to capitalise on marketing. This could include re-marketing, Email Automation or excellent customer service. ⁣

🔷 ENGAGE⁣

The final stage is to encourage your customer to be an advocate for your brand. Make them proud to be associated with you so they share their positive experience with others both online and offline. You want to build loyalty that will lead to repeat purchases and long-term engagement to boost your customer life-time value.

Posted on Leave a comment

Social Media Scheduling

Social Media Scheduling

Ready to get organised?⁣ Scheduling your social media posts is a great way to keep on track and save time.⁣

As part of your social media strategy, you should have identified a plan of action for your content, who you are targeting and the best channels to use.⁣

A big part of this strategy is being consistent. I will admit, staying on the ball with content is hard. In fact, doing it right can feel like a full time job. Remember, it’s not just your content that needs to be perfect. It’s your channel choice and timings that matter too.⁣

An effective way to keep on track is by using a social media scheduling tool. (I’ve been using Hootsuite for the past 5 years) but other tools are available! A few other options include:

These tools can post for you on a selected date and time across a variety of channels including LinkedIn and Pinterest!⁣

If you’re a busy business owner. This will definitely save you time and keep you on track with your content plans.⁣

Receive important updates...

Posted on Leave a comment

Graphic Design Tools

Graphic Design Tools

As a small business, it can be a struggle to budget for a Graphic Designer. This can create a problem when wanting to distribute professional looking content across your channels.⁣

The easiest and cheapest way to combat this problem is to start using templates on sites like Canva and PicMonkey.

Once you develop a level of confidence with these tools, you can then get more creative using photoshop and illustrator.⁣ If you’re an iPad Pro user, you can begin to explore apps like Procreate and Vectornator (my personal favourites)⁣.

A few things to remember when creating graphics.⁣

⚡️ Always stay on brand. This doesn’t necessarily mean adding your logo, you can remain consistent with your branding by using the same colour palette and typography.⁣

⚡️ KISS. Keep it super simple. Use your graphics as a prompt, not a resource. Sometimes cramming too much information into one graphic is too overwhelming. Make use of carousel posts or caption spaces to add value to your content.⁣

⚡️ Where possible, use real photos. Stock images will only get you so far and real images will help your audience to develop a connection with your brand.⁣

Get creative and make use of free tools! 

Receive important updates...

Posted on Leave a comment

Sinek’s Golden Circle

The Golden Circle

The innovative concept The Golden Circle presented by Simon Sinek in his TED Talk “Start with your WHY”. He states your why isn’t about making money, it’s your underlying purpose, story and passion. It is the most important message that you can communicate to your audience. Once you are aware of your why, your process and products or services must then reflect this.⁣

In his famous TED Talk, Sinek said “People don’t buy what you do, they buy why you do it” he further explained how communicating from the inside out will help you to talk directly to the consumers brain to drive behaviour.⁣

Watch the following Simon Sinek TED Talk below – it changed my life.⁣

Receive important updates...

Posted on Leave a comment

Meet The Team: Shannon

Meet The Team: Shannon

Meet The Team: Shannon

Meet The Team: Shannon

This week 1 became 2 as I decided to expand the 1706 Digital Consultancy team. Not only is this a huge step for me but I think it is a positive sign that we are growing and things are happening at a faster pace than expected. So here it goes…

Welcome to the team, Shannon 👋

Shannon will be joining me on this crazy journey as my Marketing Assistant. She will be helping me maintain standards as we grow and take on more clients. I am so so excited as we both studied together at BCU, meaning she is the perfect person to join the team.⁣ Shannon has both the knowledge and skills to benefit all of our clients. She will be working on both on-going and temporary contracts and will be key in growing the business further.

Posted on Leave a comment

Brand Photography Tips

Brand Photography Blog Post

Brand Photography Tips

Visual brand identity is made up of a variety of elements, including photography. Brand photography is a great way to let your audience in. It allows you to build an authentic connection and show your own personality through imagery.⁣

SMEs can often find it hard to showcase their brand on social media due to the lack of authentic content. Although graphics are a great way to engage audiences, photography can often provide a human element and be more relatable for your audience – often resulting in higher engagement.⁣

When approaching photography, a lot of people are often camera shy. This can sometimes make it really hard to get usable content for your social media or website. We recommend starting to take photos of your work environment. Set up your office or desk space to look presentable and professional before taking some pictures. The more you get used to taking the photos, the more confident you will become around the camera.⁣

A hurdle we often face with my clients is getting employees or clients to participate in photos. We always think the people behind the business are just as important as the business itself. Start by giving them control and let them take photos themselves. Always ask permission to use the photo online and you could even provide incentives for participation.⁣

Top 3 tips for Brand Photography are:⁣

⭐️ Always keep photos clean, simple and professional.⁣

⭐️ Get everyone involved and invest in basic photography training for you and your employees.⁣

⭐️ Always get permission and ensure no confidential information is included.⁣

Brand Photography should be a vital element of both your brand and social media strategy. If you have any questions, feel free to contact us!