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The innovative concept The Golden Circle presented by Simon Sinek in his TED Talk “Start with your WHY”. He states your why isn’t about making money, it’s your underlying purpose, story and passion. It is the most important message that you can communicate to your audience. Once you are aware of your why, your process and products or services must then reflect this.
In his famous TED Talk, Sinek said “People don’t buy what you do, they buy why you do it” he further explained how communicating from the inside out will help you to talk directly to the consumers brain to drive behaviour.
Watch the following Simon Sinek TED Talk below – it changed my life.